Generative AI & LLM Apps
Assistants, copilots and content engines grounded in your own knowledge, so answers are accurate, cited and safe to use.
Overview
Language models that know your business.
A general-purpose model knows a great deal about the world and nothing about your contracts, policies, products or customers. Generative AI becomes useful at work when it is connected to that knowledge, constrained by your rules and measured on the tasks your people actually do.
We build retrieval-augmented generation (RAG) systems that find the right passages in your documents and data, hand them to the model and require answers to cite their sources. Where retrieval is not enough, we add structured tools, fine-tuning or smaller specialised models.
Every application ships with an evaluation set built from real questions, guardrails for sensitive topics and personal data, and dashboards that show quality, usage and cost over time.
When it fits
Signs generative AI will pay off.
Answers are buried in documents
Staff search shared drives, PDFs and old emails to find a clause, a price or a procedure.
Experts are interrupted all day
The same specialists answer the same questions from colleagues and customers.
Public chatbots are used anyway
Teams paste company information into consumer AI tools with no controls.
Content work doesn't scale
Proposals, reports and listings take days to draft and come out inconsistent.
What ships
What we build with generative AI.
Knowledge assistants
Chat and search over your documents, intranet and databases, with answers that cite their sources.
Role copilots
Assistants inside the tools people already use, tuned for sales, legal, HR, finance or operations.
Document intelligence
Extraction, classification and summaries of contracts, invoices, reports and forms.
Content generation
Drafts of proposals, listings, reports and emails that follow your templates and tone of voice.
Multilingual experiences
Arabic, English, Hindi and other languages handled in the same assistant, tested per language.
Guardrails and evaluation
Topic, privacy and accuracy guardrails, plus test sets that measure quality before and after launch.
Use cases
Generative AI in practice.

Company knowledge assistant
We connect the assistant to approved sources such as policies, manuals, product sheets and past proposals, respect existing permissions so people only see what they are allowed to, and show the passages behind every answer.
- Permission-aware retrieval
- Citations on every answer
- Feedback loop that improves answers

Proposal and report drafting
The system pulls relevant past work, pricing and product facts, drafts each section to your template and flags anything it could not verify, so specialists spend their time reviewing and refining instead of starting from a blank page.
- Template-aware drafting
- Facts pulled from approved sources
- Unverified claims flagged for review

Contract and document review
Upload a contract, tender or policy and get its key terms extracted, compared with your standard positions and summarised, with each finding linked to the exact clause. Final judgement stays with your legal or commercial team.
- Clause extraction and comparison
- Deviation and risk flags
- Linked evidence for every finding

Customer-facing assistants
Assistants answer product, pricing and availability questions from your live data, recommend options, capture leads and hand over to your team, in the language the customer writes in.
- Live product and availability data
- Lead capture and hand-off
- Arabic and English support
Process
How the engagement runs.
- 01
Scope
Define users, questions and success measures; gather real examples.
- 02
Curate
Select, clean and structure the sources; set access rules.
- 03
Build
Retrieval pipeline, prompts, tools and interface.
- 04
Evaluate
Score accuracy, grounding and safety against the test set.
- 05
Launch
Roll out to a pilot group, collect feedback, close gaps.
- 06
Improve
Monitor quality and cost; refresh sources and tests.
Deliverables
What you keep.
- Application code and prompts
- Ingestion and retrieval pipelines
- Evaluation set and quality reports
- Guardrail configuration
- Admin and analytics dashboards
Stack
Technology we work with.
Models
- OpenAI GPT
- Anthropic Claude
- Google Gemini
- Open-weight Llama and Mistral
Retrieval
- Hybrid keyword and vector search
- pgvector
- Qdrant
- Re-ranking
Platforms
- Azure OpenAI
- AWS Bedrock
- Google Vertex AI
- Self-hosted inference
Quality
- Evaluation sets
- Model-graded checks with human review
- Tracing
FAQ
Frequently asked questions
What is RAG and why does it matter?
Retrieval-augmented generation finds relevant passages in your own data and gives them to the model along with the question. The model answers from that evidence and cites it, which makes answers more accurate, more current and easier to check than relying on what the model memorised in training.
Does it work in Arabic?
Yes. Current leading models handle Arabic and English well, including mixed-language messages. We test retrieval and answers in every language you need, because quality can differ between languages.
Should we fine-tune a model?
Usually not first. Most business needs are met with good retrieval, instructions and tools. Fine-tuning helps when you need a consistent format or style at scale, or a smaller, cheaper model for a narrow task. We decide on evaluation results.
How do you handle confidential documents?
Access rules from your source systems are applied at retrieval time, sensitive data can be masked before it reaches a model, and deployments can run in a cloud region or environment you control.
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