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AI Marketing & Growth

Search, performance media, content and LinkedIn programmes run with AI at every step and judged by people on results.

Overview

AI does the volume. People make the calls.

Buyers now discover brands through search engines, social feeds, LinkedIn and, increasingly, AI assistants that answer questions directly. Winning attention across all of them takes more content, more testing and faster analysis than a traditional team can produce.

Our growth team uses AI to research audiences, generate and test creative variations, tune bids and budgets and report on what is working. Our strategists, designers and media buyers decide what goes live, keep the brand consistent and own the results.

Everything is measured from first touch to closed deal, so you can see which channels, messages and creative actually produce revenue.

When it fits

Signs your marketing needs an AI upgrade.

  • Traffic falls as AI answers rise

    People get answers from AI overviews and chat assistants without clicking through.

  • Creative can't keep up

    Ad platforms reward fresh creative, but producing variations is slow and expensive.

  • Reports show clicks, not revenue

    You can't connect spend to qualified leads and closed deals.

  • Your leaders are invisible

    Executives have expertise but no consistent presence where buyers pay attention.

What ships

What the growth team runs.

  • Answer-engine visibility

    Technical SEO, content and structured data so you rank in search and get cited in AI answers.

  • Performance marketing

    Google, Meta, LinkedIn and TikTok campaigns with AI-assisted bidding, audiences and testing.

  • Creative at scale

    Many on-brand ad, video and social variations, generated, reviewed and tested.

  • Social media and content

    Planning, production and community management across your channels.

  • LinkedIn branding

    Thought-leadership content, employee advocacy and LinkedIn Ads for B2B audiences.

  • Measurement and attribution

    Tracking, dashboards and attribution from first click to closed deal.

Use cases

Growth programmes.

Answer-engine optimisation

We audit how AI assistants and search engines currently describe your brand and category, fix technical and structured-data gaps, and publish expert content that answers the questions buyers actually ask, written to be quoted.

  • AI visibility audit across assistants
  • Structured data and technical fixes
  • Expert, citable content

Process

How the engagement runs.

  1. 01

    Audit

    Channels, tracking, content and AI visibility reviewed.

  2. 02

    Plan

    Audience, message, channel mix and targets agreed.

  3. 03

    Produce

    Content and creative generated, reviewed and approved.

  4. 04

    Launch

    Campaigns live, tracking verified.

  5. 05

    Optimise

    Weekly tests, budget shifts and creative refresh.

  6. 06

    Report

    Monthly results tied to leads and revenue.

Deliverables

What you keep.

  • Ad accounts and data in your name
  • Creative and content library
  • Brand prompt and style guidelines
  • Dashboards and tracking setup
  • A log of tests and results

Stack

Technology we work with.

Channels

  • Google Ads
  • Meta
  • LinkedIn
  • TikTok
  • YouTube

Search

  • Google Search Console
  • Schema.org structured data
  • AI answer monitoring

Creative

  • Generative image and video tools
  • Adobe Creative Cloud
  • Figma

Measurement

  • Google Analytics 4
  • Google Tag Manager
  • CRM attribution

FAQ

Frequently asked questions

What is answer-engine optimisation?

It is the work of making sure AI assistants and AI-powered search describe and cite your brand accurately. It builds on SEO but puts more weight on clear, expert, well-structured content that models can quote, and on consistent facts about your business across the web.

Will AI-generated content hurt our brand?

Not when people stay in charge. We generate options within your brand rules, and our team edits, fact-checks and approves everything before it is published.

Which platforms do you advertise on?

Google, Meta (Facebook and Instagram), LinkedIn, TikTok and YouTube, chosen by where your audience is and what the campaign needs to achieve.

How do you report results?

We connect ad platforms, analytics and your CRM so reports show qualified leads, cost per lead and revenue, not just clicks and impressions.

More capabilities

Explore other capabilities